Susan Douglas sites 'The Duke' and Edward R. Murrow as archetypes of a masculinity that is "self-restrained, honorable, good provier with high moral character." (Listening In) - Post-icons soon give way to the anti-social rebel of the sixties. Fashion surfaces in the seventies and eighties only to be thwarted by cynicism.

"First you get the money, then you get the power, then you get the women," Tony Montana on the American dream. Michael Chiklas rises from chubby and cunning police commishioner in New York to corrupt LAPD detective with a short temper. A shift toward selfish interests and negation of higher purpose. "We are all beautiful, unique snowflakes." Palahniuk

Masculinity is reaffirmed by the prettier and cruder update to the 'Man Show' guys. Heroin Bob appropriates Travis Bickle's antisocial sentiment. Matt Stone and Trey Parker comments on a trendy masculinity in the "Metrosexual" episode of South Park. Tony Soprano inacts strong silence while Ashton's GQ cover defines masculinity for a new generation.