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Diesel was founded by Renzo Rosso in 1978.
Rosso had a degree in textile manufacturing.
After receiving his degree, he started up his
business in Molvena.
Diesel's 'For
Successful Living' slogan was part of an advertising
campaign started in the early 90's. Their
unique and creative advertising brings attention to
Diesel, making it one of the top-of-the-line
clothing today. |
