01.19.98
As many of you may already know, Final Fantasy VIII, the highly anticipated RPG from Square Soft, will release in Japan on February 11. As you can imagine, there is quite a bit of hype surrounding the game and a ton of money is ready to be spent in order to promote the game. The question is, what kind of advertising will Square and Sony partake in? Well, on Sony's website today, it posted a large picture of an ad in a Tokyo subway station. To give you some perspective, look carefully behind the individual banners and note the size of the people. Whoa! Also, be sure to scroll all the way to the right to make sure you see the whole thing.