01.20.99
989 Studios has named a new studio for its advertising account. Butler, Shine & Stern, famous for creating ads for Border Books & Music, Millers Outpost, Seagram Wines, and more, will present a strategic advertising plan to 989 Studios with a budget of $15 million for 1999. 989 Studios used Sony's ad agency, TBWA/Chiat Day, through most of 1998 during the transitional period of gaining independence from Sony Computer Entertainment America.

"Our selection of Butler, Shine, & Stern reflects our belief that effective and innovative advertising can communicate the leading-edge technology that will continue to differentiate 989 Studios' video games from other software companies," said Jeffrey Fox, vice president of marketing for 989 Studios. "Butler, Shine & Stern is a very well respected, highly creative shop that demonstrated to us that they understand our business. We look forward to helping them achieve our goals."

Look for some new ad styles coming from 989 Studios in the future.