"Sky King" to start October
28th. on Largest Network
Monday, October 28th. marks the beginning of Peter Pan's
new radio show "SKY KING" to be broadcast over 200
stations of the American Broadcasting Company network. The show,
especially created for Peter Pan by Needham, Louis &
Brorby, Derby's advertising agency, will be heard at 5:15 to
5:30 p.m. -- five days a week -- in all time zones. It will follow "Terry
and the Pirates" and precede "Jack Armstrong" in most
"Sky King's" coverage will virtually blanket the country, reaching
28,851,000 radio homes. The child audience has been cultivated by the
American Broadcasting for years, assuring a good listing audience.
The story of "Sky King" will involve the adventures of "Sky"
(Schuyler) King and his twin niece and nephew, "Penny" and "Clipper"
King. "SKY" a former F.B.I. agent, returns to his "Flying Crown" ranch
in the Southern Rockies from the Navy for a rest. He returnes to anything
but a rest as the International criminal, Dr. Shade, has
appropriated the sinister Black Castle a few miles from "Sky's" ranch to hatch exvil plots.
The locale, characters and plot have been the object of intense study for
many months. High adventure, mystery, airplanes, wild west, and foreign lands
will be involved to assure children's interest.
Thus PETER PAN will enter 1947 with the largest advertising appropriation in
history and invade the child radio market alongside such advertisers as Quaker Oats,
General Mills, War Baking Company, ect.
Supplementing the radio showe PETER PAN's advertising schedule will include
Metropolitian Comics, American Weekly, Metropolitian, Roto Gravure, Parade,
Women's Day, and Family Circle.
Full color advertisements featuring PETER PAN's appetite appeal in important
space will reach virtually every market in the country. Black and White newspaper
space will supplement the color advertising as in former years.