The 2 categories of SEO techniques are.
· On-Page optimization
· Off-Page optimization
Before doing off- page optimization, on-page optimization is obligatory within White Hat Search Engine optimization method. The reason is that internet service user attempting for components from the Search Engine that are available in from your network site. In case your website isn't in correct format, the content inside the site isn't significant or quality. At that time, an individual won't have an interest to your business and should leave from your website. Therefore, On-page is important before doing off-page optimization as a vital White Hat SEO technique.
- Grab the URL of the Facebook page you'd like to display a Like Box for. This should be the absolute URL to the page, such as "http://www.facebook.com/pages/Tripod/274257254348". You can find this URL by logging into Facebook, viewing your list of "liked" pages, and clicking on it. Once you are brought to the page you'd like to use, you can find the page URL in your browser's address bar. After you have this URL, go to this module's options and enter it next to "FB Page URL".
- If you do not see your Like Photos/Icons, you may need to adjust the height of the module. This can be done through the module's options.
For more on the Facebook Like Box, please visit Facebook's developer site.
Steps in On-page optimization are:
Keyword analysis
Keyword analysis will be probably outlined as selecting the words that describe your products or services as, seen from the point of view of the target market. These are essentially the most necessary steps contained in the Search Engine optimization method and a practice many White Hat SEO specialists employ. Keyword evaluation is that the method of shaping the correct combination of keywords, which are presumably that they are used by potential customers at search engines and directories. This Keyword research carries a wide selection of inputs, each qualitative and quantitative, each artistic and analytical. Keyword research plays a vital role in reassuring that the prospective buyers can notice you in their search for your specific product and services. This aids your site achieve better rankings in google as they favor sites that use of White Hat SEO methods.
Meta tag creation: Meta tags are XHTML or hypertext markup language fundamentals that present the structural statistics of the web page. Meta tags are utilized in the top segment of a hypertext markup language code. It defines the title, description and keywords of the. The entire outline below to advance you to your White Hat SEO endeavors:
Title tag: This tag provides the heading of the page. The Search Engine can refer your web site through the title tag. The length of this tag is forty to 65 characters.
Description tag: It provides the effective and temporary introduction of a page of your web site. This cannot convey on the page itself. The maximum extent of this tag is zero to 250 characters.
Keywords tag this tag outline the targeted key phrase of your web site. The utmost size of this tag is zero to 300 characters.
H1 tag: Title /heading for this page should be mentioned in H1 tag, the length of title should always be restricted to 60-80 characters. The usual usage of this H1 tag is 3 times for the home page and once within the interior pages.
ALT tag: while you are using image tag to insert pictures on the online pages. This tag will embody the ALT= attribute, which implies attribute text. Search engines like Google in addition browse angular position texts.
W3C Validation: once Meta tag creation method was done the ultimate steps is to check the all hypertext markup language code of the website is known as "W3C Validation process.”
If above are employed rationally, White Hat SEO techniques is normally achieved easily.
Steps in Off-page optimization:
After doing, the on-page optimization subsequent step is off-page optimization.
· Directory submission
· Reciprocal (two way/three way)
· Classified submission
· Journal creation
· Article submission
· Forum posts
· Promulgation
The techniques described above will hence permit you to achieve White Hat SEO practices and aid your site gain more visitors and be more productive.