SEO strategies that can hurt your website rankings
The crucial role played by SEO in the success of a website cannot be
emphasized enough. It can make a significant difference to the search
engine ranking of a website, provided it involves ethical strategies.
In an attempt to get their websites ranked higher, many individuals
incorporate SEO practices which can do more harm than good. Here
is a list of some SEO strategies, which should better be avoided if
your do not want to hurt your website rankings:
Stuffing keywords: Keywords are an integral part of the content
written for SEO purposes. Keywords are the phrases that the users
type in search engines, to get information about a specific topic.
Overuse of these keywords can make the content sound unnatural.
Your focus should be on incorporating the keywords naturally in your
content; otherwise it will displease the audiences, as well as search
engines.
Irrelevant content: The content of your website reflects its credibility
and expertise in your industry. Placing irrelevant content will only deter
the users and make your site seem useless. Therefore the content should
be well written and contain useful information regarding the relevant topic.
Keeping in mind the preferences and interest of your audiences is also crucial.
Excessive text links: Text link is a specific word or phrase which you
hyperlink to another website URL. It is essential for SEO, but using too many
text links can prove detrimental for your website, making it appear unnatural.
Rather than adding too many text links to one or two keywords, it is better
to add different links to various keywords.
Buying links: Paying for links was considered one of the easiest methods
to get better ranking in search engines till some time back, however not
any more. Most of these sites are not reputable and have no relevance to
your particular industry. The quality of back links and the sites from where
these links are generated is very important for good SEO.
Comments: Along with back links, writing comments on different forums
and communities is also a part of SEO. However, badly written comments,
having no relevance to the actual content, are considered as spam. Such
comments are not approved and add no value or credibility to your site.
Make sure that the comments you post on other websites and the ones
posted by others on your website are genuine.
By avoiding the above mentioned SEO strategies and adopting ethical practices,
can surely enhance the visibility and credibility of your website, not
only among your audiences but on search engines as well.
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