Many people declare that mail advertising is dead as businesses can market their products on the internet or through digital media. Even though we are in a highly digital world, many people still look forward to receiving their daily mail, so it is still a great addition to your marketing mix.
Advantages of direct mail
It is targeted and affordable - Not all businesses have big promotional budgets to promote their goods and serviceson mass media such as TV, print, and radio. But even when you have the budget for mass advertising, why use it on individuals who are unlikely to buy? With direct mail, you get the most out of your every dollar because you are sending a message to a predetermined group of individuals who are already keen on using your product and therefore are more likely to produce a higher response rate.
It has a personal touch - Unlike mass advertising, you can address your clients by name, speak to them one-by-one and appeal to their individual needs when you deliver direct mail. When your customers feel that you know very well what they need, you can get their business and perhaps even that of their friends and family.
It is intriguing and tangible - With the growing usage of email marketing and social media, people are no longer getting as many direct mail pieces as in the 20th century. Thus, the direct mail you send out will come as anice surprise, allowing your marketing message shine more. Moreover, direct mail enables you to physically put your message in your customer’s hands. You can also urge interaction by distributing stickers, samples, and coupons along with your message. Combined with an engaging message, those extra elements will act as a reminder to the customer to take action. To discover more about digital printing racine, please go here: http://econoprint-racine.com/
It is easy to keep track of - In comparison to other types of advertising, direct mail is more straightforward to measure. It is as simple as recording the number of inquiries you got or coupon codes that have been redeemed. Since you can monitor the performance of your advertising campaign, you can make the essential changes to get highest response rate in your future campaigns.
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The possibilities are restricted merely by your imagination - With direct mail, you can select from a variety of formats, from letters to postcards to catalogues. You can make your mail pieces more effective and interesting by also extending special offers and promotions through it.
You have three main choices with regards to managing a direct mail project. You can hire a full service advertising firm, use a direct mail production company, or design your mail piece yourself and have them produced by a printing provider.