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Variable printing for postcards

 

Direct mail appeals to most advertisers because it helps deliver their message directly to potential customers using low bulk mail rates and targeted mailing lists. Variable printing has further made the direct mail process more efficient and cost effective. It is an automated method of digital printing whereby each printed piece is tailored specifically, without slowing down the process by having to input data repeatedly. Each piece of direct mail printed via mail merge looks as if it exclusively designed for the recipient, maximizing the chances for a positive response.

 

With the internet marketing boom, the email marketing is losing its touch due to excessive spamming. This brings back the traditional postcard marketing in the picture. Postcards are an attractive yet cost effective way to advertise your business. Theycan catch the recipient’s attention with specific content and gripping imagery.Mail merginglowers the production costs and direct mail method takes advantage of the lower mailing bulk rates resulting in overall low costs. Even if your postcards receive low responses, it is very easy to break-even the low costs.

 

There are numerous ways to customize the postcards.Most advanced print shopsoffer variety of tools to design the postcards. You can choose from a variety of fonts, colors, images, styles and frames. If you are unable to do so, there are design teams for creating postcards that are specific with your brand name too. You can vary all these elements and customize them according to recipients too.


Postcards may be sent for a variety of purposes. Whether you have opened a new business or a new branch, you can send out variable map postcards to your old customers and to potential neighboring customers. These maps stand out amongst another mail and help customer reach their desired service in the neighborhood.

 

For instance, if you are a club providing recreational services to your clients, you can send out personalized birthday postcards all around the year to maintain rapport with your clients. Not only birthday cards, but businesses can send out holiday cards on occasions like Christmas or Thanksgiving.


Direct mail postcards can be used to advertise the latest product launch, a new business location, a new service that you recently introduced or simply for maintaining good relations with your clients. These postcards used to be dull and boring before the advent of variable printing but it is no more the case. The custom tailor postcards are not only attractive but appeal more due to the personal touch too.