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App Stores Have Become Very Congested, Here's How Designers Can Still Stand Out

The app industry has never been more crowded, and there will only be much higher competition among apps - as well as opportunity - as more and more people gravitate toward smartphones and tablets, and as wearables as well develop their very own app ecosystems.For developers then, it's important to understand how one app gets noticed whilst another might languish in the app store pool. Click here for more info.


A few new and uncommon details were revealed in a fresh report by BI Intelligence. The navigation issues in app stores ecosystems are talked about in depth in that report. It is also stated in that report that how one could earn good rankings for his app. Additionally, it is elaborated that programmers should keep in mind what exactly the app owners are searching for. The elements which ensure that the app would be getting recognized are app advertising and marketing, app price as well as app store optimization, and this is precisely what interests an app owner.


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Following are some of the important elements from the report explaining in detail that how programmers can emerge in the coming times:


•     What App Users Want: It is quiet essential to understand the approach of the app user, what sort of functions clicks them and also how they will be utilizing the apps. 85% of the world’s cell phone users were surveyed by Compuware. The study states that mobile phone users use their handsets due to ease, efficiency and comfort. The number of people using apps is growing as time passes though the already popular apps are not easy to take on. The popularity of an app could not be forecasted just by how nice it appears and a few feedbacks were written on in a tech journal. For the success of an app, app marketing is also necessary.


•    Cost of App: The cost of an app is directly associated with the user’s demands and app outlet engagement. Price affect the better visibility, prolong fame and high user engagement of the app and this is really what designers should never forget. Distimo is an app analytics organization; it examined the consequences of cost changes on 400 popular apps used on iPhone and iPad across the world. For 5 days, the prices of apps were decreased, and it was observed that download volume of apps in Apple App stored elevated by 1665% as compared to previous 5 days. For iPad apps, the download rate growth was increased by 871%. Almost all of apps which were downloaded were the free of charge and freemium apps, and their income was the highest. 71% of iPhone App Store’s earnings in February 2013 came from the in-app buys of free of cost apps.


•     The App’s Promotion: The types of apps getting more popular among users is really important to know. The exposure of apps in different countries relies on the mobile trends of that region so you should be familiar with them. After going through the category pages, many times users download apps therefore it is best to check Google Play and iOS’s top app groups. Different markets have their very own trends which could be difficult to target, therefore; displaying one’s app on global scale carries various benefits. Keeping this under consideration, designers are forced to think beyond just about Google Play and iOS. Overseas download of apps could easily be enhanced by the internationalization of apps. Although there are many ways, but translating an app into some other country’s native dialect is the most effective ways of all.