Mystery shopping has become a common practice in today’s corporate market for research purposes. But what exactly is this mystery shopping concept? The major query in this direction is the methods of research. Mystery shoppers are to evaluate sales capabilities and prowess of a given store. A coordinator from mystery shopping company acts as a consumer or potential client.
His encounter with the sales team evaluates the co operation, level of courtesy and service quality offered by the staff and if the employees adhere to the guidelines mentioned by the company.
Examining the sales environment and attitude of sales team and attitude of sale person when mystery shopper put them through various processes by asking questions and specifications of products, their capabilities and the treatment he or she receives on purchase, exchange or return of goods. The gathered impressions are compared to sales tactics and performance of market competitors to determine the areas that need improvement.
Video mystery shopping as the name suggest uses video recordings to carry out mystery shopping activities with visual proofs and date of how sales staff performed their jobs. Mystery calling on other hand evaluates company’s telephone communication with the customer. Similarly mystery delivery mechanism evaluates how delivery capacities perform and testing ease with which goods can be ordered and monitoring delivery status, speed of delivery and other aspects to determine if the services maintain the standards established by the companies. Mystery Email exercises track company’s email communication with its customers and check quality of information provided via email.
Looking for quality mystery shopping services, you can simply go with the tern consultancy. For more details and information about them and their services log on to their website: http://www.tern.co.uk