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If you’ve decided to start a private label brand, then making sure that you’ve spent enough time researching and understanding the product you’d like to make is the most important part of the process. It’s important to remember that unless you already have an existing brand or a name for yourself in the business world (as a business insider or an entrepreneur) you’re basically starting from scratch. Your product basically has to sell itself to a large degree. While I’m not trying to discredit the importance of marketing and advertising, the reality is that if your product, label and overall brand don’t support or work towards the same direction i.e. your overall brand image, the you’ll struggle to get your product to sell.

The benefits of private labelling a product would probably be best suited to a small shop owner, as you already own the shelf-space and have a pre-existing brand with which you can sell your products under (however, this isn’t a necessity). Owning your own shop means that you have complete control over the products that you stock, how you position them in relation to your own brand and what kind of themes you’d like to illustrate about your product which will ultimately affect your brand identity. For instance, if you’re in the holistic market and are planning on selling a essential oils or natural products, then you have the ability to sell or label your product in such a way that it feels ‘greener’ and more organic than the other products on the shelves. see more at
Killerfarce.com
When you stock your product on Amazon or in large retail outlets, you generally have very little say over where and how your product is shelved (is it at the top, or the bottom and what are the other products it’s being sold next to).

 

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