Mobile marketing is advertising on or with a mobile device, including smartphones, tablets and portable media players. A growing number of businesses are already adopting mobile marketing methods but there are still more firms that are wary of utilizing them. One reason why a lot of businesses do not take advantage of mobile marketing is because they have the misconception that it is going to be very expensive. The truth is, there are mobile marketing tools that can fit every budget, even a lean one. Firms can expect to pay between $200 and several thousands of dollars to use consultancy services to learn how to add mobile marketing into their marketing activities. However, companies should think about including mobile marketing into their advertising activities because over the next 4 years, mobile’s share of the media mix is estimated to rise more than ten percent according to the increased usage of smart phones alone. Consumers are increasingly counting on mobile gadgets to discover stores, obtain product info, make a price comparison, and even make an online purchase. Mobile marketing is the closest you can get to consumers and you can take advantage of this proximity by sending location-specific and tailored ads.
The growth of mobile marketing
The mobile marketing trend did not happen overnight. Although many assume that mobile marketing began with the introduction of smart phones, particularly Apple’s iPhone, this strategy has existed years before that. For instance, marketing with the use of SMS has already been utilized in the early 2000s in Europe and parts of Asia. Eventually, companies sent pictures, as well as audio and video snippets along with text messages to their consumers. This form of mobile content is delivered via MMS. The introduction of smart phones has, undeniably, contributed substantially to the popularity of mobile marketing. Firms are capitalizing on the fact that people are spending a lot more time on their smart phones. To attract new customers, keep old ones, and increase sales and profits, businesses sponsor or develop mobile software products and games. Advertising on web pages specifically intended for access by mobile products are anothermethod employed by adopters. It has also quite commonplace for people to scan QR codes using their smart phones to gain access to a web page which contains more details about a product or to get discount coupons.
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Mobile marketing is now more important than ever because people are spending a lot more time on their mobile devices to guide their purchasing decisions. To gain the most benefit from mobile marketing, you need to do it properly and work with experienced consultants.