Are Your Social Media Strategies Failing?
Most, if not many, companies are stuck with ineffective social media strategies. It is true
that a wrong strategy cannot be detected until it causes damage to the reputation or we
find that it simply hasn’t worked enough. However, any defect can always be mended.
You will have to keep analyzing the effectiveness of your strategies and measure results
on a regular basis. Before thinking of changing the strategy, dig deep and find what is
wrong with the current set of strategies you are following. This will help you get more
insights and get wiser to choose new strategies.
What could have caused the failure?
The following reasons are often the cause of social media strategy failures. Check
out this list to see if any of these could have attributed to the ineffectiveness of your
strategies.
Wrong choice of social media: Do some basic research on where you can meet your
targeted audience before entering a social media. There’s no use screaming on some
social networking site where none of your customers are there.
Choosing wrong objectives: Sometimes choosing the wrong objectives might
prove to be fatal and cause big social media failures. Even if you choose the right
objectives, the strategies that you create to realize the objectives might go wrong.
Marketing/Socializing: Social media is a place where you socialize. Marketing
happens as a consequence of socializing. Many companies fail to understand this
concept and go about talking only about their promotional activities on social media
and end up projecting themselves as purely business-minded, which is the step 1
of the fall.
Wrong measurement tools: Lately there has been an increased awareness
among businesses about measurement tools. You must choose the right tools to
measure the results accurately. Also, you must decide on what elements of the
results you want to measure before finding a tool so that you can get to the right
tool quickly.
Abusing social media: It is true that you can make any number of updates
and posts per day. However, overusing this advantage will annoy your audience.
Choose the optimal number of posts per day and stick to it – nothing less, nothing
more. Also, you have to post updates at the right time in order to catch attention.
How to fix it?
1. Keep a close watch on your objectives and how you strive to meet them. Frequently
check if your efforts are in line with your objectives.
2. Research on your options available. Use the right tools and platforms where you can
get the attention you want. Try and find out what your audience prefers.
3. Do not be pushy by making announcements only about your promotional offers and
posting promotional content. Just socialize and traffic will automatically flow in. Humanize
your brand so that people feel encouraged to interact.
4. Interact regularly with your audience. Reply to the comments as soon as possible.
Try not to reschedule the timing for your social media engagement because this is where
you create relationships with your customers.
5. Make your posts interesting with fresh content, pictures and short videos. Visuals are
very important to keep it lively.
Make instant fixes so that you don’t lose potential customers. You don’t have to become a
professional analyst to make successful strategies that are truly rewarding. Focus on the right
things and you can make your own strategies and engage with your audience. Happy socializing!
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