Social media is quickly becoming one of the most successful marketing platforms today. Many people from all over the world have accounts in social media networks like Facebook, and micro-blogging sites like Twitter. This gives businesses the chance to reach into a wider audience scope for their marketing efforts. Working with a social media marketing agency New York is a wise move if you are planning to use the Internet for your marketing efforts.
What are the advantages of social media marketing?
Enlisting your brand in social media sites increases your exposure. There are hundreds of competitors in the market, all of which are vying for exposure in cyberspace. As signing up in these websites are free, you can have more chances to enhance your online presence without spending too much.
The use of social media also helps increase traffic to your website. An increased number of visitors to your site translate to more sales opportunities. The more Facebook friends and Twitter followers you have, the more people you can get to check out your site. This is especially useful when you have special promos, new services, or events. Advertising your event or other promos will be as easy as posting your announcement on your social media page. As sharing features are common in many social media networks, you can expand your presence and reach to more people. A person, for instance, can help spread the news to his or her network of friends, who can also do the same with their respective networks.
What do the stats say?
Consumers today have more tendencies to make a spontaneous purchase online. A study says about 36% of consumers following a brand through social media will likely buy products after seeing updates from the company. The same study also found that 18% of American consumers buy products from brands their friends are following.
A study also revealed that about 22% of consumers who follow certain brands have more tendencies to buy items spontaneously. These numbers prove that social media has significant influence in the behavior of consumers with social media accounts.
How can you start turning this into better opportunities for your business?
Many marketing agencies today offer different online solutions. Some focus on SEO or Search Engine Optimization, while others specialize in social media marketing. Searching online is obviously the easiest way to look for your potential marketing agencies.
Make sure to choose a company that has been practicing SMM for several years. It is fine to choose one that is new in the industry, but a company with an established reputation will likely give you more. This is why you should research about the company you will be working with. Check if they have a team of social media experts who can help you manage your marketing efforts.
Go for a company that has flexible services and can match your unique business needs and budget. Start searching for a competent agency today so you can begin your marketing project soon.