Are You Game For Search Engine Optimization SEO
The rules of the internet search engine has changed rapidly in recent times, especially so with Google since it is the most dominant force among all the search engines today. Are business owners ready for the rapid changes or are they been misled in assuming seacrh engine optimization is a one-off process with free traffic generation?
Introduction to SEO: What it means and why do we want to optimize websites and webpages.
The internet is indeed a world wide web of dynamism and rapid changes. With the rise of internet enabled devices like smartphones, PC tablets and laptops, increasing number of user internet users force the internet to advance quickly and adapt to the current trends. The internet is often considered as the solution channel for most users who find want to look for what they need and want, especially so with search engines. It used to be Yahoo that provides the dominant online searches, but the phrase "Let's Google for this and that" is commonly heard and said when anyone wants to find what they are looking for online.
SEO stands for Search Engine Optimization in short and optimizing our webpages for search engines involves mainly offline and onsite implementations. Onsite SEO means optimizing title tags, keyword density in accordance to specific search engines' guidelines and offline SEO involves mostly backlinking activities, preferably from authority websites. These basic search engine optimization implementations will push our website ranking for specified keywords higher up in the search engines, if done correctly and in compliance with its current search ranking algorithms.
Google lead the internet searches with its relevancy, security and equally attractive simple and yet effective user interface. So why do we want to optimize our webpages and website for search engines, especially for Google? According to Wikipedia, Google receives more than 100 billion online queries everyday and these traffic are targeted. Users use Google to search for solutions and what they want. Imagine if your website or webpage positions within the top 10 position for their typed keyword phrase. Imagine how much targeted traffic your website and webpages will receive as a result of your prime position within Google Search Engine Results Page (SERP). Targeted traffic leads to sales conversion and even if only 1% of all these targeted traffic converts, you will make a tidy profit.
SEO Strategies Must Adapt to Current Trends. There have been many rumors if SEO is dead today, due to recent Google search engine changes and refresh on its ranking algorithm like Panda, Penguin, EMD. Each of these Google changes are targeted to wipe out efforts and attempts to manipulate how Google ranks websites in its search engine for specified keywords. Unethical or BlackHat SEO methods like keywords stuffing and backlink spamming used to work very well in the past but not anymore. Instead if still implemented persistently, these practices will have an adverse effect on your website and webpage position in Google search engine. Search Engine Optimization Singapore service Provider Osiris Web Studio stands behind these current ranking factors. Current ranking factors aim to provide users with a much better online experience, thus the highly suggested new ranking factors like webpage loading speed performance, bounce rate, authorship, social media signals. All these new factors are present for a common intention and that is to provide and determine if the website and webpage brings value to its visitors. Google hates spam and manipulation, and if you are still persistently clinging onto one-button-push search engine optimization (SEO) activities, it may be time to pause and rethink your SEO strategies.
There have been many claims that search engine optimization is dead, especially so when many webmasters and internet marketers were affected by recent Google changes to its search engine. SEO will never be dead. Methods and techniques must be tweaked to adapt to current trend and practice.
There have been many claims that search engine optimization is dead, especially so when many webmasters and internet marketers were affected by recent Google changes to its search engine. SEO will never be dead. Methods and techniques must be tweaked to adapt to current trend and practice.