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This material I wrote for those who have decided to open an online store and is still thinking over what products to sell online. Contained material I hope will help you make the right choice of headings for online trade.
First and foremost to start moving online commerce is the need to identify and find what we sell. Around which everything will be cool and what headings opt for this?
Determine what exactly the goods you would like to do and choose for themselves what is interesting to you - is not difficult, if everything is correct to consider initially.
If you already have such a product is great if you have until this product is no longer, and you do not know what to choose - read on very carefully, this stuff is for you.
Here are a few of my tips for beginners who, in my opinion, will help simplify
this problem with the choice of goods.
Council 1st.
If you have your moving company to deliver the goods, then I advise to choose a product that is not very heavy and not very dimensional. Send large or overall load customer will be much more difficult and troublesome, and needless overhead.
May be even so that the delivery of the order to the final consumer will cost as much as the product itself.
If the shop is not more than 2 or 3 people, ideally as for me, when it easily tossed into the back seat or in the trunk of his car and went 5-7 orders to send a courier service.
Examples of such products:
Bags, belts, cosmetics, perfumes, baby products, toys, underwear, children's clothing, computer games, gear and various accessories for fishing, youth clothes, video recorders, sphygmomanometers for measuring pressure and even Geiger counters, which is very important in Nowadays, I think, and many other options products.
Council 2nd.
Product you are selling, should you like, you need to thoroughly understand it. You know to do what brings pleasure is much more complicated.
And when the product you're interested in, then the knowledge of the product you definitely will.
Council 3rd.
Profits from the sale of goods should be perceptible to you, sales revenue should be interesting for you. For example, as for me, not very much like to go to the post office or courier service, to stand there all, spend money on mobile communication, transport costs and other moments. And eventually make a profit from each order sent by $ 3-5.
But even if you're just a commodity, and on it
Similar headings: products for crafts, beads, various beads, toys, various small cell phone accessories.
Council 4th
It is important to remember that the more expensive items will be sold to you through the Internet, the higher should be the quality of your future online store.
Tip 5 minutes.
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You need to find reliable suppliers of products for your store, in other words, you must have a constant opportunity to purchase goods for further sale to the final consumer.
You should not be only one supplier, the more you will be suppliers, the more confident you will be moving.
One of the real examples of the wrong choice of supplier:
One of my friends created an online store linens. Before that, he found two vendors that carry this product from China and sell it in Ukraine and wholesale and retail.
And the quality is good and the prices of goods, and my friend liked the product.
Wholesale prices were quite attractive and has already started when buying 5 sets.
That is, if, for example, bedding retail cost them 400 hryvnia, then buy 5 sets he had a price of 230 hryvnia for linens. 170 hryvnia slightly more than $ 20 - a good exhaust with a single product and good conditions for cooperation acquisition.
Despite the fact that buying the first time 5 sets, you already become a wholesale buyer for them and next time can buy any amount already at wholesale price. Pretty common and decent scheme.
Tuned he optimistically hoping to sell at least 200 sets of bed linen per month. And it was quite workable plans.
In general, my friend ordered under this product online store, there poured all linen, which, according to suppliers, he could take them and sell with ease. Added a variety of useful articles on the site, terms of delivery, payment, set everything up, began to slowly push it even himself - spent pretty much time and effort on this, given that the man in this case was originally a complete zero and worked in sales only offline .
Time he took it quite a lot. Natural and financial costs of creating an online store is not too small.
Went quietly calls, orders went ... From my friend was only required to take orders over the phone and through the website, go to suppliers for goods and then send it to the customer by courier.
And everything seems fine, but when he increasingly began to deal with the fact that its suppliers do not have the goods at the moment, which he needs. Goods that he ordered and constantly asked his online store, simply became absent from his suppliers. Started a lot of orders, which, because of this, he began simply prohlopyvat. After a while, one of the suppliers and all closed, and the other from the originally claimed range of 300 models in stock was numbered no more than 50 models, half of which were not running models.
The result was as follows. Due to the fact that initially were incorrectly selected suppliers of the product.One of which was closed, and the other became so unstable work that taking his goods lost its meaning.Plus the same linens these unfortunate selected suppliers were not as popular as it seemed not so popular that it has been more than 3 months, and my friend was not able to find new suppliers of this particular bed linen. Now all the goods in the form of bed linen and all materials on the subject had to be removed from its online store. Now the site is filled with completely different product and information site design changes and other moments ...
Here is a bug in the wrong selection of the supplier led to the fact that my friend lost a lot of time, costs incurred vain, bad mood and spent a bunch of nerves.
Careful approach to the selection of suppliers for its future online store and learn from others' mistakes.
Council 6th.
Selecting items, punch its demand on the network, the popularity of the Internet, look at possible competitors analyze it before the phase of the online store.
Do not rush immediately to book the site and invest in creating an online store.
Examine the demand for the product that you have chosen on the free tools online sales.
Now on the Internet for free weight effective ways to sell their products, which not many people appreciate. Take 20-30 most interesting products in your opinion, that you have chosen for sale and try to sell them without spending a lot of money especially.
Here are some free tools for this:
a) Lots of free sites for the sale of goods such as:
Emarket.ua, Torg.ua, Slando.com.ua, Kidstaff.com.ua jorhub.com etc.;
b) Weight of various business portals and platforms for creating websites that offer
free to make online shop on their platform or portal
c) Internet auctions: Aukro.ua, Molotok.ru etc.
g) Social network: in contact classmates on facebook etc. You can create a group with their goods and sell through them.
If you are a beginner and do not have the proper experience more sales on the Internet, start with just such free tools, as I wrote above. It also is ideal for those who are seriously limited in finance and initially has no funds to build the online store.
Using these free tools, you avoid many of the costs of start-up and understand in more detail the specifics of the sale of its goods and as you move on. And that is not enough, it is important your mistakes will not affect your wallet.
The downside is that it takes time, but if you're a beginner, it will serve as a great lesson to further develop your sales skills. If the goods will be exactly what is needed and will actually sell well, then you can order with confidence online shop and invest money and effort in its creation.
And on all the free sites that you will use initially in the future you possibly put a link to your online store.These platforms at the same time give a good start to your online store, attendance and sales, respectively.
Council 7th.
Avoid when choosing a product for your online store based not only on profits from the sale, as well as take into account all aspects and subtleties of working with the selected item.
Think and write down a couple of dozen of headings under which you think would be good to make online shopping, and that had accumulated on your list at least 5 online stores.
Record and better make a comparative table of goods, with positive and negative aspects for each item and clearly appreciate the picture.
Evaluate prospective products on criteria such as:
demand, competition, supply (suppliers), the minimum wholesale, profit from the product dimensions of goods on the market relevance and dr.vazhnye your view criteria.
But then everything just the goods that will score the most pluses in your table, and that is worthy of your attention.