The Internet has opened up the market potential of every product and service. Geographical boundaries are not a constraint and neither is the marketing budget. Any startup can make use of online channels to promote and market their business. It does not require a lavish infrastructure. The basics of Internet marketing will be able to put any business on a global platform. With the help of Internet marketing services, the brand owner or manufacturer will be able to reach out a wider range of consumers and clients. The modern day Internet marketing can also be automated to a certain extent, thereby negating the requirement of a populous workforce.