5 Advantages to a responsive web design
The increased usage of smartphones and tablets has increased the importance of mobile-friendly websites. Moreover, with mobile sales overtaking desktop sales, it’s apparent that mobile search will soon overtake desktop searches. All this leads to an increased reason and advantage of online stores having a responsive web design.
1. Optimal user experience
While content is important for the success of a website, it is the user exercise which lets visitors consume website content through their preferred device. Jack Orland of http://soapagency.co.uk says “It is only a responsive web design which gives the user the choice of accessing the website through a desktop computer, tablet or smart-TV without any scrolling or resizing.”
2. Increased flexibility
As responsive designs are fluid, the content easily moves across all screen resolutions and devices to quickly and effectively fill an allotted space while retaining its appearance.
3. Easy management
While its difficult managing separate SEO campaigns on separate desktop and mobile sites, responsive websites work on only one SEO campaign. In fact, its SEO campaign includes mobile-specific keywords like “nearby” for the benefit of people performing mobile searches and who are more inclined to use it.
4. Cheap option
It’s definitely cheaper having a single site to meet the needs of all devices instead of having two separate websites. Moreover sites designed for mobile device traffic don’t offer the navigational techniques existing in traditional websites and also need two separate web addresses for the site. Responsive designs direct all your visitors to a single site no matter which device used.
5. Google’s recommendation
As Google has 67% of the search market share, search marketers listen when Google speaks; and Google declares that responsive web design is the industry’s best practice. Responsive designs have a single URL with the same HTML for all devices, making it easy and efficient for Google to crawl, index and organize content instead of crawling and indexing independent mobile and desktop versions of the same site with differing URLs and HTML. Moreover, content on responsive web designs is easier for users to share, interact and linked with than content on separate mobile site.