What actually is an SEO Website Audit?
It is a thorough, in depth analysis of your website and the external factors that contribute to the total health of your website and the website's performance in search engines as well as how it ranks for its target keywords. Website SEO audits usually incorporate the following sections:
Technical Health of your site
The overall well being of your website is a very vital, yet often overlooked, section of adding organic search traffic to your website. This part examines such things as the site's; Page loading speed, IP and URL canonicalization, If Flash and Frames are utilized, Meta tags quality, Presence and utilization of a robots.txt file, Content duplication, Presence and utilization of an XML Site, Applicable 5XX and 4XX errors, How many pages are indexed on Google, Presence and utilization of a 404 page. Site Functionality: A thorough SEO audit gives recommendations on how you could improve your website's conversion rate.
SEO Audit Results
In this part, the SEO analysis will take a detailed look at your current target SEO keywords, how your website currently ranks for these keywords and it will also research and detect new keywords which your target audience may utilize to look for your products and services. It will also give information about: Your site's meta tags including image alt tags, descriptions, keywords, and title, Your business competitor keyword rankings, Headings, How you show on Google search engine results page, Internal linking, URL optimization, How your website scores in mobile searches, Hyper linking. A big part of the section is the analysis and review of your site's content and how it is optimized for search.
Off page Search Engine Optimization
Here, the audit examines; If there are high quality directory and business listings on your website and how well they are search optimized, The quality and presence of back links to your website, Mentions of your firm, services or products on the web, in press releases.
Social Media Marketing
This part of the SEO audit service thoroughly reviews your social media marketing strategy as well as if your social media profiles and content you post are optimized for engagement and search.
Results of implementing SEO Website Audit findings
There is usually an increase in organic search traffic between 50 and 200 percent from Google within 4-12 months. If you perceive your site is under performing or you're just not sure, then a website audit may be appropriate for you. You can be able to increase site conversion, organic search traffic, keywords and finally improve sales.