Twitter is really a much over-blown communications tool which has seen an enormous development in customers..and press coverage in recent several weeks.
There's little question that it's an essential communications tool but could it be truly the next large factor for internal communicators? Rapid response is NO.
Effective worker communication is all about supplying context. Just how much context can be done in 140 figures? Studies have shown the huge most of tweets are right available online for at 139 or 140 figures showing that many people are attempting to squash their message in to the maximum permitted space.
Don't think the hype. Some technology organisations are marketing situation studies about how exactly they've used Twitter like a tool to construct staff engagement. Take time to lift the lid around the amounts and you will find the uptake is about one to twoPercent of staff - Pretty poor for any 'game changing' internal communications tool.
Useless, unless of course workers are there. Twitter is definitely an opt-in texting system. Once an worker provides a free account, then they need to follow your internal communications tweets...which raises our next point:
Engaging content. For Twitter, or indeed Yammer, to become effective being an internal communications tool, you must have a stream of standard engaging content that staff will take time to follow. Many organizations find it difficult to like content for internal blogs... Twitter presents a lot more of a content challenge.
Message approval. With respect to the kind of organization you're employed for, you might be battling with message approval processes around certain kinds of internal communications. The problem gets worse with Twitter which is incorporated in the public domain. Yes, internal communications ought to be open, some organizations are superior to others only at that, but there's some fear that should be handled for Twitter to become effective being an worker communications funnel.
Twitter is really a 'social communications' tool. Many staff might not wish to blur the boundary between work as well as their social lives. They might decide to create extra profiles on Twitter i.e. one for work and something for social, however this adds another potentially off putting step.
Inane chatter and junk e-mail can dilute the cut through for important messages and cause individuals employees who've signed up to prevent listening.
Digital SignageNot everybody within the organisation is really a digital native. Our labor force might be comprised of a variety of census. Enterprise RSS is on shaky ground in lots of organisations because of low subscriber among staff. Twitter could be more frightening as staff have to 'put themselves online' which may be unnerving and off putting for many staff.
Possibly an easy method would be to send short scrolling news feeds to specific staff computer systems. This enables you to definitely send 'Tweet like' messages to employees inside a secure format that does not require staff to subscriber.
Formats like news feeds permit you to initiate conversations and keep direct interaction with staff. For instance having a Boss news feeds that contains Twitter like updates.