Pay Per Click (PPC) has an instant impact and gives your brand a much larger reach and exposure as a result of first page exposure on major search engines.Pay per click advertising and campaigns are the primary way of advertising on the internet.
Pay Per Click:
Quality is more important than quantity.
‘Quality’ traffic refers to traffic that is well-targeted. This means that the visitors:
- are looking for what you are advertising
- enter the site and look around
- complete a transaction or become a lead (i.e. convert)
- come from countries and regions that you are interested in
- return to visit your site again
Quality
traffic will bring you a higher percentage of success, in terms of seeing your
visitors complete a transaction, or subscribe to the service that you provide.
Conversion rate analysis will allow you to determine which traffic sources turn
visitors into leads and sales.
Conversion rate is the statistic that tells you what percentage of your visitors is converted from visitors into customers/ leads. High quality traffic will deliver a higher conversion rate. Conversion rate is another way of talking about your return on investment (ROI) and acquisition cost-per-visitor.
http://intelliers.com/pay-per-click-management-ppc
6 Rules:
Rule 1: Commit to PPC
Rule 2: Organize for Success
Rule 3: Adjust Your Match Types
Rule 4: Use Negative Match
Rule 5: Test Your Ad Copy
Rule 6: Implement Google Shopping