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With regard to the global population of Social Media users, it is estimated at billion, according to the ITU report for. According to in the Annual Europe Digital Year in Review, Europe is the continent where online social networks show the best instagram accounts largest user base in the world. Altogether,. of European internet users are enrolled in an online social network. Notably, the use of Social Media has increased by in the US since and is the th most popular online activity. According to a survey by PewInternet, the female population seems to be more active in the use of Social Media with as opposed to men who use them at.

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Social Media profiles and over million blogs. China is the most active country in Social Media, with of its users being Active Users, the so-called Creators, as opposed to European users, of which are Social Media passive receivers and are ranked in the category «Spectators». Regarding the age groups of Social Media users, of adults use Social Media regularly Socialskinny, while there is a dramatic increase in users aged and over, with America's champion, with of children Are becoming users since the age of. Important research findings are that of users want to instagram accounts for sale say that through the use of social media they are becoming more confident and making new friends. Finally, of users spend more time in online socialization than face-to-face. Regarding the Greek reality, according to the press release of the National Statistical Service for, the internet users exceed of the local population.

Regarding the educational level, the average secondary education secondary school and vocational training institutes is the majority with ., while those with low education level primary and secondary school lower secondary school graduates of all Internet users. More specifically, for the use of Social Media, according to the Observatory for the Information Society, the percentage of Greeks using Social Media is steadily rising to in the th quarter of, compared with only Increase of and in the first quarter of increase.In, intensive social media users in Greece exceed. million according to ISNP data, and some of them participate in some form of social media. According to a Focus Bari survey for, one in three Greeks are visiting Social Media today to communicate with their friends, express themselves, entertain, escape, flirt, and excite.

Facebook is the most popular hub since it has of day-to-day traffic, at weekly and at month level, while its evolution is rapidly showing as the number of daily visitors is five fold In the last years. The survey by the ELTRUN, Athens University of Economics and Business, on the attitude, exploitation and trust of Greeks in Social Media, showed that the Greeks are fully acquainted and experienced in the use of social media. of Greeks visit social networking sites e.g. Facebook, twitter and blogs and forums. Also, one in two Greeks are looking for information on user reviews pages for different products and services. According to the survey results, men use the internet more. than women. With regard to age, most internet users. belong to the age group- years, while. in the- age group and. in the- age group.