Make the most of corporate social media-Make your business grow:
If you want your business to boost, you should focus on corporate social media. If many pages contain a link to a landing page with some offensive text (eg, stupid), Google will use the search results for the text to indicate the destination page. If a lot of links are there, you may find yourself the target page in the first place in the results, which is usually used by Google bomb. Such a result can be simply presented as "Google thinks this place is about a fool "(correct, however," many sites indicates that this place is about a fool"). The principle was discovered by Adam Mathes in April 2001, when he used Google to search for "internet rockstar" at the back page of the American Informatics Ben Brown, although this connection was free. Mathes soon tried and helped other bloggers do that. His friend Andy Pressman was in first place after the query "talentless hack". However, the first Google bomb mentioned in the press is "More Evil Than Satan" (more evil than Satan), which led the users to Microsoft back in 1999. But it was probably just a coincidence that involved Google's users, and was not a targeted attack.
Matt Cutts in January 2007 announced on the official blog Google that developers have adopted measures against car bombs. He tried to reduce the effect of the implementation of the general algorithm, which should work in different languages. Webmaster justified this step by the fact that the bombs were often misinterpreted as "Google's opinion." Google bombs are usually not very durable. If they are successful and come in a wider acquaintance, press writes about them in a number of news sites with high PageRank. This makes sure that the original target of the bomb will push the front seats. Furthermore, the order of search results normally fluctuates depending on how Google calculates the PageRank and updates its index and modifies the parameters of the algorithm in corporate social media.
Another aspect of corporate social media SEM. SEM stands for Search engine marketing, which means marketing in search engines. It is a marketing tool, another form of online advertising, aimed at promoting and increasing the visibility and reputation of the site, thus increasing traffic. SEM can take many forms, but always is a paid form of promotion. On average the PPC model is used, ie pay per click. Usually, users click on a text link or banner placed on a network of servers that provide such methods of promotion. A common method is to buy an SEM package promoting better positions in search results on major portals, sponsored links and also paid entries in various catalogs.
The basic difference between SEM and SEO is that SEM does not require any modifications to the site and the results of this method of propagation depends only on the financial possibilities of advertiser. SEO is just the opposite - that the site must be optimized for the search service, you must modify the rule source code, structure and content needs to be optimized. Further activities under SEO optimization involve how to adjust on the site, unlike SEM. If you opt for corporate social media and SEM, you can enhance the profits of your business.