Search Engine Optimization Analysis

Designing sites for search engines and directories

In (read out as well Que Es Seo) of layout, many web sites are not be in behalf of use optimum look about engine and directory visibility. Search engines and directories vary in by the way they rank your web site in a look about query. People or coompanies seem such that centred on their corporate or private images, products, and services fact that they neglect to design their web sites with look about engines and directories in mind.

Some look about engines place essential emphasis on the text within your title tags. Some directories emphasize the text you submitted in their "Description" field. Some look about engines place emphasis on the paramount ideas presented in each and all of ylur text on a uniform web page.

How and where you place your text, both in the copy your visitors look over and within the HTML tags your visitors do without not look over, will affect your ranking Keyword selection

Keyword placement Links & architecture Keyword frequency

Site statistics Keyword Selection

Selecting the right keywords requires research. Of essential importance is selecting for the best keywords in behalf of your industry and the keywords you believe your potential customers will use come across you.

Look at a rate of your company's printed materials. When you speak to new and current customers on the phone, as what questions do without they frequently ask and as what words do without they use. What words do without you use many times.

Ask your current customers about now they would find you on the Internet. Type in the keywords you want to use. Then get off to general look about engines and directories.

Study the source code of the web sites fact that appeared in the great 20. Adjust your keyword selection accordingly. Look at a rate of about now your competitors ranked in a look about query.

Keyword placement Of equal importance is keyword placement on uniform pages.

The text in your title tag is all alone most of all large elements in behalf of ranking all right in look about engines. For optimum look about engine positions, your keywords need to come out at a rate of the great of your web pages. The text in your titles should be descriptive, using the words and lingo in your industry, and should accurately beat back the contents of each web page.

Thus, a mountain time ago you design ^your web page, ask ^your self if you (or ^your web designer) have strategically placed ^your keywords within ^your title tags, meta-tags, headings, graphic images, and the at first paragraph within ^your body tag. Keyword Frequency If not, you might need to rethink your site design.

Designing and coding your site with keywords in the right locations and the right frequency is an art form. What is large to both the look about engines and your target audience is keyword frequency and keyword prominence.

Keywords need to come out frequently on your web pages, but then if they come out too frequently, your site will be penalized in behalf of word stacking (as well of note as with "spamming the index") or could be removed permanently from the index. Thus, if you have included your keywords in your meta-tags but then have not placed them elsewhere, you have missed a allmighty target audience, namely AOL users. Also, some look about engines ignore meta-tags.

Sites with frames have problems being indexed all right in so far as there is little opportunity otherwise to key on additional text with keywords. We cannot emphasize this enough. Very, very few web sites can get in the Top 10 as little as general look about engines (AltaVista, FAST Search, HotBot, Google, Lycos, Teoma) without spamming.

If you hire anyone (a submission service, an uniform, an online promotion service, etc. You do without not want your web site to be permanently banned from a look about engine or directory due to ignorance or lack of experience. ) be in place the services we as late as described, they need to have HTML and design experience, online marketing, and charming copy writing skills.

Furthermore, submission services usually do without as late as fact that. Many do without not carry out keyword research, the HTML coding, and copy writing necessary to get a site optimally placed within the look about engines. Submit.

Ask a serious deal with of of questions a mountain time ago handing over any one money. Links & site architecture

Placing keywords throughout your web pages is superfluous as with a look about engine marketing strategy if the look about engine spiders are unable enter up the text on your web pages. Oftentimes, this means having two forms of navigation on your site. Therefore, always have a link architecture (as well of note as with a site map) on your site fact that the look about engine spiders can follow.

One fact that your target audience prefers, and all alone in behalf of the look about engines. Site Statistics

For the at first few months after you have your web site submitted to general look about engines and directories, you should look over a jump down in traffic. Hopefully, in so far as you have been unsociable enough back off potential customers a reason come back to your site all over again and all over again, people will bookmark your site, and your web statistics will show an increase in a "No Referrer" category under referral URL's. If you look out at a rate of your site reports with your visitor statistics, which should do without frequently, you will look over when the look about engines spider and index your site.

Your site reports should show you where your potential customers are planned from (i. Which look about engine or directory they used come across you) and which keywords they used come across you. E.

After your site has listed in the look about engines and directories in behalf of a few months, review your site statistics and determine where the majority of your traffic comes from. You get better sales from targeted marketing than from spreading your net too wide. Then focus your advertising efforts on those directories and look about engines.

One client did exactly as what we recommended, from keyword selection to monitoring site statistics. They bought banner space from Yahoo in behalf of two months. They found much of their sites referral traffic came from Yahoo queries.

Whenever two of their keywords were typed in a look about query, their banner would come out. Lastly, the saying "Content is King" do not care rings reliable. Their traffic increased over 500%, and their sales reached five figures per month.

You can increase traffic to your web site, but then if (1) people do without not like as what they look over, (2) you do without not offer potential customers as what they want to buy, or (3) you do without not give customers incentive to stay and/or bookmark your site, they will click end point of your web site as with quickly as with they clicked on to it.