So you have built your website, it looks great and functions flawlessly. You sit back, and wait for the customers to come flooding in. The only problem is, you have neglected the importance of search engine optimization (SEO) and relied purely on the web design alone.
As a top London web design agency, we recognise the importance attached to a great functional design using standard compliant build. However, we also understand that you must not neglect SEO, doing so will cost your business dearly. In this article we will briefly cover some of the reasons why.
What is search engine optimization and why is it so important to the success of your website? In short, SEO can be described as a set of activities undertaken by either the website owners or an appointed Web Design company to promote its business on the search engines. In other words, making your website more visible and easily found by your target market.
Unless somebody knows your physical URL address, they are most likely to search for your website using one of the major search engines such as Google, Bing, Yahoo etc. Actively promoting your website so that it becomes higher up and more visible on the search engine rankings will have obvious positive benefits for your business.
In addition, web designs can become stale and outdated, if you are actively promoting your website with new ideas and content, this will keep your information fresh and relevant for your customers. This will help keep potential customers coming back as they know your website contains up-to-date information and is constantly evolving, building trust and credibility for your business.
As a web design agency we understand the importance of search engine optimization as part of the marketing mix. Completed correctly, SEO can be a very cost effective and worthwhile exercise achieving better results, more cost effectively than the other alternatives. Not only does it keep your site up-to-date, researching your competitors and market in general will give you a better understanding of your business. From as little as an hour every few days, you can gain an understanding of who your competitors are, what they are targeting, any paid for listing, their anticipated web traffic etc.
Great web design mixed with successful SEO will create a positive impression for your business, being listed in the top three or page one for a Google search shows that your business knows what it is doing. Not only does it help your credibility, it also means that one of your competitors is no longer on the first page as a direct result!
The great thing about SEO is that you don’t have to do it yourself. Maybe you just don’t have the time, or even the confidence and knowledge and want to outsource the work. All you need to do is set a budget, find a reputable web design company that has proven results and provide the terms you want them to work on.
Lastly, SEO is a measurable marketing activity, allowing you to understand exactly if it is working and attracting the right customer. Measuring the success of the campaigns will allow you to better target future campaigns, making them even more effective.
If you would like to discuss any of the above or a web design project in general contact ID Studio on +44 (0) 208 8948 5808, contact@netdreams.co.uk or visit www.netdreams.co.uk for further information. Alternatively, if you are passing by our London office pop in for a chat.