Topic

Introduction to business studies (week 1, Objectives)

·        Business studies

·        Business data

·        Business and Society

Marketing

·        Marketing

·        Understanding the market

·        The marketing mix

·        Market research

Accounting and finance

·        Finance

·        The balance sheet

·        Profit and loss

·        Interpreting balance sheet

People in organization

·        Human resource management

·        Motivation

·        Leadership

·        Trade unions and industrial participation

·        Communications

External influence

·        How the economy works

·        Interest rates, inflation and exchange rates

·        Then affect of government policies

·        Business law

·        Social responsibility and business ethics

Objectives and strategy

·        Starting a small firm

·        The impact upon firms of a change in size

·        Business objectives

·        Business strategy

·        Crisis management

Revision

Examinations