Packaging for cosmetics is an interesting process. There are several different factors to be taken into account when creating a proper package for a cosmetic good. Cosmetics thrive off of their image or the way that the product is shown on the shelf, which is also known as a product's 'shelf life.' These type of packages not only have to meet certain regulations enforced by the US government, but they also have to be eye-catching in order to sell.

Trends in the cosmetic industry and marketplace are ever-evolving. As a result, most packagers use custom packaging in order to present their client's brands/products in the best way possible. This allows packaging companies to give their clients a much needed customized package, attracting more people to buy their product off of the shelf.

Labeling cosmetic packages is just as important as its design appeal. The United States Food and Drug Administration (FDA) controls the way cosmetics are labeled in this country. They do this through the authority of the Federal Food, Drug and Cosmetic Act (FD & C Act), as well as the Fair Packaging & Labeling Act (FPLA). Both of these organizations make sure consumers are aware of any potentially dangerous health effects, misleading information and are well-informed on the products they purchase. According to the FDA's website, here are some standards the government requires for all cosmetic products to include on their packages:

FDA Requirements for Labeling Cosmetics

A proclamation of identity

An truthful description of the cosmetic's contents

Name & location of company

A statement from the vendor

Facts about the cosmetic substance(s)

Pleasing & warning statements, as needed

Components/Ingredients

As for the design of the cosmetic containers in packaging, shelf-appeal plays a huge role in attracting potential buyers. Packaging companies cannot solely rely on the brand name of their client, they also must make sure their client's product is packaged in a specific way that will draw their target audience. When packaging for cosmetics is under way, here some things most packagers will keep in mind:

Package Appeals

Shelf-appeal: make sure package is grabbing consumers attention by being visually pleasing

Maximum visibility: allow the package to attract everyone in the target audience group; don't cater to only one sect of the consumer pool

Display image: be certain that the graphic cards being used for the package are not only attractive, but are also best representative of  the brand's identity

Labeling and design are important details to be considered when packaging for cosmetics. Although there are many other vital details involved in this process, these two remain as some of the most important. Therefore, if you are newly involved in the packaging or custom packaging business, be sure to keep these factors in mind. That way, you'll be able to attract customers without breaking the law.

Are you interested in learning more about Packaging for Cosmetics? Visit Plastic Ingenuity's website, www.plasticingenuity.com to see what you can gain from customized packaging.

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