Most real estate professionals, traditionally, become familiar with and understand their sellers, far better than their potential buyers. For example, in Ny State, every buyer may either be represented by an agent who represents the seller, or the buyer. A selling agent owes his allegiance to the homeowner, either while he is the listing agent, or broker's agent. However, a Buyers' Representative represents the customer, as his client, which owes him, the bulk of his allegiance and a focus. While the former situation/ relationship is really a customer relationship, the second is one of a client! In either case, while most take time to learn around they can about the needs, etc, of a homeowner, few take the same amount of time or effort. learning about their BUYER.
Since real estate agents will earn a commission, following a sale is complete, care must be taken, they first, generate the respect, they should feel compelled to justify! They will earn this, by listening carefully to their clients, learning and know very well what they seek, need, want and may afford, and proceeding with genuine empathy! A genuine estate professional will carefully evaluate and think about a number of relevant variables, and explain the key points to clients, inside a manner, they'll fully understand. My own, trademarked, service mark, is, I will tell you what you need to know, not only what you want to hear (TM). Isn't that what your clients deserve, and need?
How will the buyer make use of a particular home? Does his meet his main needs and objectives? Have you asked for his wish list, verses merely what he'd prefer, or like? What possibility of expansion, change, or adaptation, can there be? Is the buyer looking for something he is able to move directly into (and thus, prepared to pay more for your), or does he possess the vision, to determine the potential, or what's often referred to as having good bones? How about you, because the agent, will most benefit your potential customer or client? Is the approach the right one for him? Why should the buyer seek out your services, or be attracted to you, than the competition? Get more details here at Social Media Marketing for Estate Agents.
Should you choose the work, as mentioned earlier, you should be able to build a portfolio of property transactions that's worth bragging about. Take full advantage of this when negotiating your commission percentage. Find properties of the similar calibre that you sold for any high price and make sure that your potential client understands it. Let them know that you are able to get a higher value, even if you do require a higher percentage.