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Marketing Essay

Marketing is related with the activities that are followed by the marketers to promote their products and services. The main activities included in marketing are planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. For the selling of goods and services, a wide range of marketing approaches is followed by the marketers. Marketing is not just selling, but the main aim of marketing is to make selling superfluous. This essentially means that marketers do not have to do much of selling, if they are able to identify unfulfilled needs of customers. There is a wider scope of marketing as a subject. Under marketing related studies, different topics are studied, such as customer relationship management, sales promotion, advertising and selling, service marketing, marketing research, e-marketing, product life cycle, marketing mix, new product development, etc. Having study of these marketing related concepts and attributes and understanding them is not an easy task. The study of the concept of marketing is very complex task for the students and learners who are involved in the studies of marketing. In order to help the global students solving their marketing related problems, we as the content development service providers have taken initiative to provide academic help to the students in relation to marketing related subjects, so that they can have better accomplishment of marketing related studies with the proper understanding of marketing and its concepts.


Research Papers

Marketing can be defined as a process through which the needs of consumers are identified and satisfied, profitably. In order to satisfy these needs a series of activities are taken into consideration that create values for consumers, partners of business, stakeholders and society at large. Over the years, the entire focus of marketing has shifted on customers and each activity is seen from the customer point of view, so that a greater value can be created for the consumers. Due to its essential contribution to the field of management, it is seen as one of the core functional department of the management. The development of marketing plan is considered to be one of the most important academic assignments in educational institutions. A marketing plan consists of aims and objectives, PESTLE analysis, SWOT analysis, STP, Marketing Mix, etc. It is important to have a through understanding about the concepts of these models, in order to develop a feasible and impressive marketing plan. Many a time students find it difficult to comprehend these concepts and aptly apply them for a particular enterprise. The model like BGC, Perceptual mapping are very significant and crucial to determine the competitive position of SBUs and brands in the market place. We have a wide range of experience in the field of content development and are known for providing quality content. We assist students in development of marketing plan, PESTLE analysis of an organisation, SWOT analysis of an enterprise and conduct analysis of marketing mix. Our team of experts has great commitment for quality while delivering their services.