Magento is widely considered to be the top web development application. To understand what Magento is, one can think of WordPress which is another wildly popular CMS (Content Management System) commonly used to set up blogs and small websites. Magento is like WordPress, only that it is a hundred times more powerful. It is used to develop large complex e-commerce sites with highly customizable format and plenty of extensions. It was recently brought by the internet giant eBay.
Magento is complex. It is difficult to master and configure, but it’s all worth it at the end when you get a high performing end product which is usually an e-commerce website of any level. Expanding your web store from a thousand customers to millions is a breeze.
Nowadays web stores are gaining in popularity. From stationary to dresses to cars, everything’s being sold on the net. Flipkart, Jabong, eBay, Myntra have all become household names. People from all parts of the world, including rural towns are logging on and buying online. This makes sense. No more long commutes to your favorite’s store, no more waiting in line, no more tension. All the shopping is done at the comfort of your home. Just point and click! If you think about it e-commerce saves the environment by reducing the unnecessary need for individual customers to drive their cars to and fro.
Magento developer serves its customers well by building high quality e-commerce sites. It has a large community of users who support each other on forums. It is also open source and free to download which means developers can modify it to make it better, just like Linux.
It also provides free templates which will enable you to set up shop in a few hours if you just need a simple e-commerce site. Of course a highly customized site will take much longer to develop, but almost always customers are happy with the result.
You don’t have to worry about optimizing your site for search engines, as Magento has a built in SEO optimizer. This will take care of at least the basic search engine optimization. Your Magento site will also be automatically coupled with Google Analytics and other service that allow you to increase site performance. You can avail the possibility of multiple payment options like PayPal and regular debit/credit card payment among others. Its up-to-date currency conversion feature is helpful if you are selling internationally. Other features like wish list, deep customizations, and mobile friendliness make Magento the most preferred e-commerce development application.
Magento website development isn’t easy but it yields great results. If you want to develop an e-commerce site, you can approach a Magento development company like MagentoExpertDevelopers (http://www.magentoexpertdevelopers.in/). Magento website development in India will cut your costs significantly (up to a tenth of the cost in the west), which makes sense since Magento can be costly to develop.