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Many people thought that after Steve Jobs passed away, Apple will be left behind by its competitors like Samsung. It is impossible to predict the future of the company but based from what is happening in the past few months, Apple may do just fine without Steve Jobs.


The transition


After Jobs announced his leave of absence from Apple in January of 2011, many people were already concerned with how he was regarding his health. This was true because the duration of his leave was stated to be indefinite in the internal memo that circulated around the company. At this stage, COO at the time, Tim Cook took over most of Jobs’ responsibilities while Jobs was tackling his health issues.


When Jobs resigned as CEO in October 2011, Tim Cook took his position and has remained in that position until now. He is now the person that we can see in Apple product launch and press conferences. Jobs became the chairman at the time, which was a first for Apple because they the company never had a chairman before.


The release of the iPhone 4S


Tim Cook was already the CEO during the release of the iPhone4S which had many key features that made the iPhone unique from its competitors. Some of the key features were the A5 microprocessor chip, everybody’s favorite software assistant; Siri, and a camera that is the best mobile camera available in the market at the time with its 1080p video recording capability.


The release of the iPhone4s was just a day before the death of Steve Jobs was announced by Apple. The world wept as the news of Steve Job’s death became known. For many, this was the end of a great era for Apple, but for some it was a new beginning. The challenge for Apple was to convince investors that the company that Steve Jobs left is still worth as much after Steve Jobs died.


Record Breaking Stock Prices


It was indeed a challenge but the people in Apple’s head office did a very good job with the acquisition of technology companies that contributes to their future plans. There was also the release of the iBooks Textbooks for the Macintosh, iphone and ipad operating systems that showed us the innovation capabilities of Apple after Steve Jobs.


Apple’s worth was further increase to a record high 624 billion dollars on August 2012 in the stock market. Stock prices are expected to increase because of the news about iPhone 5 release. With every iPhone 5 latest news, Apple seems t be doing better and better financially.