Local Impact

Lead Story Headline

Developing a successful Web site requires thinking strategically about a few key issues. First, determine the purpose of the site. For example, is it a public relations tool, an information clearinghouse, or a direct channel for selling products? Next, determine the target audience for the site. Select a style and tone of writing based on your purpose and audience. Be sure to use energetic language to catch your readers' attention.

Previously printed brochures, newsletters, and other marketing materials are a great source of information for your site. Be sure to select material that is still relevant to your readers. A

Inside this issue:

Secondary Story Headline

This story can fit 75-125 words.
Your headline is an important part of the newsletter and should be considered carefully.
In a few words, it should accurately represent the contents of the story and draw readers into the story. Develop the headline

before you write the story. This way, the headline will help you keep the story focused.
Examples of possible headlines include Product Wins Industry Award, New Product Can Save You Time!, Membership Drive Exceeds Goals, and New Office

Opens Near You.