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Web design in Birmingham for attractive websites

To attract traffic and lure people to revisit your website repeatedly you need an appropriate web design. Visitors are primarily attracted to websites that are unique and informative. Here are some useful tips for creating an attractive website.

Select standard layout
A popular website is one that every visitor appreciates. Therefore, you need a design that is not only interesting but is easy to navigate. While selecting the layout of the website, it is always advisable to choose only standard layouts. Avoid the temptation of creating a unique layout with multiple frames. Although your website will be exclusive, navigating through the webpages might not be easy for most visitors. Consider selecting the standard three column designs for webpages. By inserting appropriate designing elements, you can easily make a standard layout appear attractive.

Choose the right fonts
Always use fonts that are easily readable. Fonts that are available in all computers such as Verdana and Arial are preferred by most professional web designers. Although you might be tempted to experiment with various fonts, fancy fonts will make your website look amateurish. Moreover, if these uncommon fonts are not available on the visitor’s computer, the default font will be loaded, which will spoil the overall appearance of your website. Do not use more than three different fonts on a webpage. In addition, use similar types of fonts on all the webpages of your website.

Insert suitable graphics
Graphics are an important component of Web design. Inserting appropriate images in the webpages considerably increases the attraction of the website. However, this does not mean that you have to cram the webpages with numerous images. Resist the temptation of inserting large images on your website. As people with varying broadband speed will visit your website, use images that be loaded rapidly. It is always advisable to limit use of graphics that severely reduce the downloading speed of webpages on a computer with slow broadband connection. Try to limit the size of most of the images in your website to 12KB. Minimize use of images that rotate, change or flash. Although these graphics are unique, they might not be compatible with certain browsers. Despite the importance of graphics in web design, do not allow the images to overpower the content. Visitors are primarily interested in the content of a website. While designing a website, make sure that the content is clearly visible. 

Check browser compatibility
After selecting the appropriate layout, font and graphics, it is now time to check the browser compatibility. Before launching your website, check whether it looks great on popular browsers.

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Improve traffic to your website with search engine optimisation in Birmingham

Businesses nowadays depend upon their websites for generating a sizeable amount of revenue. However, to increase the traffic of potential customers to your website, it is necessary to optimize your website for the popular search engines. Without search engine optimisation, even the creators of the finest products and providers of the best quality services in Birmingham cannot increase their popularity in the cyberspace.

Tips for search engine optimisation

Select appropriate keywords

When a person searching for specific information types the search term in the search engine, the search engine performs searches based on the keywords. Only webpages that the search engine believes contain information relevant to the query term are displayed on the first few search result pages. Searchers are rarely interested to go through several search result pages to discover the appropriate website. Most searchers believe that only the first ten or twenty search results contain relevant information. To ensure that your website is among the top search results, insert keywords relevant to your product or services in the content of the website. However, use the keywords that may attract traffic to your website judiciously. The visibility of your website cannot be increased simply by cramming the content with keywords. The search engine spider that tracks and indexes websites tend to ignore keyword dense webpages that they believe are spammers.

Building links

Building links helps to improve the visibility of website in the search engine results. When several websites link to your website, the search engine may believe that quality information is provided by your website. This may help to improve the rank of your webpages. However, while building links, webmasters must emphasize on quality link building. The visibility of your website can only improve in the search engine result when popular websites add links to your website.

Quality of content

Quality of content is the most important component of search engine optimisation. The popularity of a search engine depends upon its ability to display the most relevant results related to the search term. The algorithm of search engines are frequently upgraded to ensure that only quality content is available to the searchers. To maintain the high rank of your website in the search engine result, frequently update the content and provide latest information of products and services. Adding regular blogs to your website helps to sustain the interest of visitors in your website.

Search engine optimisation is a task that is best performed by professionals. Hence, to increase traffic to your website, seek the assistance of a reputed search engine optimisation company.Web design Birmingham

How to get the perfect web design in Birmingham

Web design is not only about creating an attractive website. Professional web designers ensure that the website can easily attract traffic. To increase the popularity of your online businesses, you need a properly designed website that is easily readable and compatible with the browser and broadband connection of the visitors.

Features of a good website

Compatible with browsers

Browser compatibility is one of the main attributes of a great web design. With visitors relying on different types of browsers for viewing your website, to improve the visibility of your website, make sure that they look the same in all types of websites. Browser compatibility is frequently an issue with complex HTML designs. While amateurs may struggle with various designs and their compatibility with Internet Explorer, Mozilla Firefox and Google Chrome, with professional help you can easily fix these problems.

Readable webpages

The design of a webpage should be such that any person visiting it could read the content with ease. Although while designing a website you will be tempted to display your creative power, it is always advisable to avoid something that is too ambitious. As your ultimate aim is to increase traffic to the site and increase revenue, you need a website that is professionally designed and appreciated by every person visiting it. Annoying elements such as fancy fonts, large images that take too long to load or flashing images should be avoided. Visitors are primarily interested in content. The different elements used in designing the website should complement the content and should not dilute it. Therefore, while selecting fonts for the content, use something that is more common such as Arial, Geneva, Helvetica and Verdana. Professional designers recommend using sans serif for text that is easily readable on computers, while serif can be used only for headlines.

Easy navigation

Website navigation is an important area of website design. Your website should have an easy to use navigation system with links to important pages placed at prominent places to enable people visiting your website to explore it easily. The main links should be properly organized into categories and subcategories and placed on the top. Useful links can also be placed on the right hand column of the webpage. In addition, the menu comprising of important links may be placed at the bottom of the page. Links in the contents should be clear and visible.search engine optimisation Birmingham 

With the help of the aforementioned basic rules of designing web pages, you can easily get a good quality website.  

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