If you’re a business with an online presence, you probably have social media accounts. If you’re like a lot of businesses who are trying to use social media to expand their reach online, you may be somewhat aimlessly posting and hoping that you’ll ultimately generate more sales from your efforts. Instead of guessing if your social media efforts are making sales happen, you can use different ways to generate leads using social media.
You can generate leads using social media in a very cost efficient way if you focus correctly. This means that your efforts on Facebook, Twitter, and LinkedIn are probably a good start. However, you need to figure out how to become part of the conversation so that your target audience sees what you’re writing. Once your qualified social media view or engagement happens, it’s up to you to then figure out how to turn them into a qualified sales lead.
A lead pixel is a very creative and extremely unintrusive way to collect leads on your website. A lead pixel allows you to collect leads, with no forms or buttons. This means that when you get website traffic from social media, you can see the people and companies that are viewing your website. If you notice that a company or person is looking at your website frequently, you’ll know to reach out to them because they likely enjoy the product or service that you offer.