Like most law firms, you probably see your website as an opportunity to talk about what you offer. But what do your visitors actually care about? To find out, we asked them which brings us to today's topic in Custom Legal Marketing's Law Firm SEO Series: What Do People Want to See on Your Law Firm's Website?
When developing a new site, Custom Legal Marketing often hires a focus group to interact with the website prototype. We recruit participants that have hired a lawyer in whichever area of practice relates to the project at hand.
Over the years, we've received a lot of feedback from our participants. We could probably do a whole series on things we've learned from focus groups but for now, here are the top five.
1) People want a reason to call you.
2) Post client reviews
3) Detailed attorney bios.
4) Your picture.
5) Give your visitors something to do.
Make law firm SEO work for your firm. Read the full plan at
https://www.customlegalmarketing.com/law-firm-seo-that-works/
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