Early March 2010, Shanghai Vibrant Dairy High-profile announcement, and the world's top overall health care products retailer American Kin Hei (GNC) Inc. Cooperation Chinese health products to the industry together. Ge Junjie, vice president of Vivid Foods Group, stated wellness care goods industry is going to be vibrant future one of the core strategic industries. Speech among pregnant pride earnings. Light it might not be a tragic ending? I have no doubt the capacity of a brilliant group, but feel they lack a clear sense, and only see the surface from the joy of spring, but can not see behind the reef shoals, that their excellent power, brand ring, ample funds, we will continuity inside the health business sectors brilliant, Swordsman. Don't you see, Haier Group, to "take Cheap Health Care Products power" silent; Shuangliang Group's "rich and happy" disappeared; Sunshine Group, the "snow Gu Bao" sink like a stone; Huayuan Group household of well being care merchandise unknown; North reincarnation Waterloo and return; Golden Monkey Group, Jianlibao Group, the red bean group, Aucma Group are all gearing up, want to cut a striking figure within the well being meals business, may end result largely silent ... ... Explore the source of failure Why a lot of manufacturers of big enterprises to enter the huge majority of overall health care products market took a plunge along with a unusual possibility, to say so: Very first, the blind self-confidence, assume, within the lack of awareness and knowing of industry risk. Usually feel that their brand and social resources may be extended or grafted for the new health care merchandise industry, consumer demand can not be in-depth research can not accurately grasp the pulse of the market place, contemplating that as long as the economic strength, hold up afraid of this kind of a overall health care items linked to tooth, is optimistic concerning the exaggerated the. Trade, and doorways have differences, allow alone well being care goods industry will be the deadliest of today's most market-oriented industry. 2nd, the lack of functioning and wellness items to match the professionalism, effectiveness, systematic Advertising and marketing Resource assistance. Within the staff management, channel building, terminal operations, marketing preparing, branding, publicity and also other facets of integrated industry, a lack of real combat experience with wealthy elite. Third, the lack of practical thoughts, have an outbreak of psychological speculation. Possibly, the more very likely the more massive organizations tend not to settle right down to a down cardiac intensive industries within a new mental preparation. Substantial expectations of enterprises, can't wait for the national market place and an quick start off at once, rapidly produced the brand, totally ignoring their own marketing sources, the consequence have to be . Fourth, imitate the operation of present successful brand names. Other branded products through the various strategies or indicates of operation in the advertising good results in the purpose that, no Health Care matter aim circumstances and because of on account of environmental elements, the overall copy embezzlement, picked up the speed, are to learn to win marketplace returns, the outcomes are bound to fail no doubt. Each one of these have uncovered several big organizations to the overall health market in the state. In the long run, the market did not understand, will not be acquainted with, operational blindness, randomness, producing its merchandise are sometimes submerged while in the vast ocean of the market. Then, the Group will make precisely the same light related incorrect? The previous, Avon has announced the short-range high-profile wellness care products market, the benefits of U.S. high Wellness Foods Started check advertising and marketing in China, also, Unilever has pledged to enter the wellness meals market place, and Procter & Gamble before calcium CCM operation in the marketplace in mainland China after the Big Three has been extended from the date from the business grappled towards the field of wellness care goods. P & G's CCM calcium inside the market today have disappeared, leaving Avon and Unilever, are now very few vivid colors. Then, wellness care merchandise industry while in the end it may be the pie or a trap? Yes, health care items market is indeed a huge piece of pie. The previous 20 years, with per capita income and living standards, increased purchasing electrical power of residents, changes in consumption concept, growing well being consciousness, wellness care goods has an extremely huge development space, wellness care items business, rapid growth, customer spending The growth rate of 15% to 30%, far higher than the growth rate of 13% in developed countries. I am writer, reports some information about , . >.