The web design arena keeps evolving each and every single time. Monitoring these trends could actually help you improve the conversion rates for either your business or even the client's business. This article will highlight some of the trends of 2017 that you need to be familiar with. There are many trends about web design but this post by https://graemewinchester.co.uk highlights some of the trends that will be much beneficial to your business. So, what are some of these trends?

Age responsive design

Every generation has its own view of what makes a good or bad website. Advertisers have been trying to cater for these expectations in online targeted ads. Web designers already have the ability to make website adapt based on the devices that are in use. Web designers already have the data to determine the user's age. This has been made possible by making good use of the cookies. Other designs that could fit into the age responsive design are making use of large fonts, using larger fonts for younger users, and even using saturated colors.

Skeleton screens

Almost every web designer knows how important page loading speed is. But most importantly is how the user is able to navigate through the site with much ease. This is all about creating websites that are user-friendly. As a matter of fact, skeleton screens are the new preloaders. With skeleton screens, the screens load in stages. This can convert into leads as more people are bound to stay on a page that loads progressively.

Engagement bots

Chat bots have been around for quite some time and a lot of big businesses have been making good use of them. We are now starting to see some more interesting ways that businesses are using them to convert more leads. Pundits in the web design industry are expecting this trend to become more widespread in 2017. As most businesses, don't have enough employees to answer every customer's questions individually and to do this online is next to impossible, now chat bots have been of much help. Those are some of the web design trends that will be widespread in 2017 and there are much more that are expected.