Overview
My project this semester is centered around the topic of green marketing and green washing. I found the impact of these globally interesting which is what focused my paper toward. My paper is a contemplation of 5 scholarly articles that address green marketing and also suggestions on solutions for conserving our environment. This study lead me to take one aspect of green marketing and discuss it in depth. The topic I chose to study was green marketing affeted the fast food industry and the customers of those resturants.
That topic piqued my interest and so my creative project follows that discussion through the specific fast food chain Chick-fil-a. Most of my work on this restaurant surrounds the Chick-fil-a at Beechwood here in Athens. I wanted to explore their advertising techniques and if they greenwash their advertising to support the green society in which we live. So I explore two main aspects. The first is if Chick-fil-a portrays their menu(their products) in a way that convinces the customer that it is healthy to eat at Chick-fil-a. Secondly, was to see if Chick-fil-a took any actual steps to make their restaurant more eco-friendly. My study cares more so about the awareness of their "green" policies than the actuality of their policies.
To navigate through the two sections of my project you will see above links to both my literature review and my creative project.
Hope you enjoy!
-Jake Philpotts