When people hear organic/non-organic, they’d most likely envision the produce section at their local supermarket. Society has become not only aware but educated on the differences between the two and how it affects their personal lives. Although the familiarity with these options has grown significantly, many business owners are completely in the dark when it comes to organic vs. non-organic Search Engine Optimization or SEO.internet marketing agency india If you have a business online or just a website that you’re looking to draw more attention to, read on to learn more about how to make the best, cost-effective decisions to boost your search engine ranking.
Search Engine Optimization is the process of using methods to boost ranking or frequency of a website in returned results by a search engine. The goal is to increase the volume of qualified traffic to your site. The two popular methods of SEO are organic and non-organic.
Organic SEO or Natural SEO as it is also called, generally takes more time to execute but can yield longer term results. It works by focusing on content creation, link building, meta-tag optimization, keyword enhancement, etc.
Pros: Long-term results, Inexpensive, Attracts 80% of search traffic
Cons: Takes longer to see effect, Can be complicated, Unpredictable results
Non-organic SEO or Artificial SEO may yield quicker results and bump up your initial ranking and placement, but the effects are generally less effective in the long run when compared to organic SEO. It works by concentrating on search engine marketing which involves paid advertising, pay-per-click advertising as well as paid affiliate marketing.
Pros: Quick, Ideal for customer targeting, Great for brand awareness
Cons: Can be expensive, Requires constant fine-tuning, Ranking can plummet if you stop
For a small business, it is better to start with Organic SEO because aside from it is a low-cost investment, it will build your internet presence gradually and eventually have a solid foundation in your own niche – provided that you are doing the right way. It is not bad to invest in non-organic.online marketing agency hyderabad You just have to make sure that you are investing on the right campaigns and not on the overly artificial ways to gain traffic and rank. Avoid investing too much on paid advertising and instead invest on creating relevant and useful content.
Design your website SEO friendly
A Web designer is one of the persons without whom it is not possible to create a site. However, when SEO is concerned, Web designers can be really painful to deal with. While there are many Web designers, who are SEO-proficient, it is still not an exception to stumble upon design geniuses, who are focused only on the graphic aspect of the site. For them SEO is none of their business and they couldn't care less for something as unimportant as good rankings with search engines. Needless to say, if you hire such a designer, don't expect that your site will rank well with search engines.
If you will do SEO on your own, then you might not care a lot about the SEO skills of your Web designer but still there are design issues as we'll see next, which can affect your rankings very badly. When he or she designs the site against SEO rules, then it is not possible to fix this with SEO tricks.
One of the ultimate tests if a designer is SEO-friendly or not is to look at his or her past sites – are they done professionally, especially in the SEO department. If their past sites don't exhibit blatant SEO mistakes, such as the ones we'll list in a second and they rank well, this is a recommendation that this person is worth hiring. Anyway, after you look at past sites, ask the designer if he or she did the SEO for their past sites because in some cases it might be that the client himself or herself has done a lot to optimize the site and this is why the site ranks well.
Main Services Overview
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SEARCH ENGINE MARKETING
Search Engine Marketing involves using a combination of paid and organic, or natural, search tactics and serves to bring in traffic to your site. Using a variety of tactics, our team creates a strategy unique to each campaign. Search engines are the source of the vast majority of sales traffic. There are millions of searches being performed at any given moment, and not being visible via search engines does little to help your site. SEM stands for “search engine marketing.” It is the process of gaining traffic from or visibility on search engines. The phrase is also sometimes shortened to “search marketing."