Tips for making money by selling free apps

All the big app stores in the mobile market these days are filled completely with free and paid apps. With the increasing use of smart phones daily over the last couple of years, there is an increasing demand for the mobile apps for different mobile platforms. Both mobile app developers and content publishers are finding ways of earning money through these mobile apps. It is easy to earn money by selling paid apps but how can app developers earn money through free apps? Read below to know how money can be earned selling free apps. For more info, visit here.

1.    Use mobile as networks such as the InMobi and AdMob, which is one of the best ways to earn money by advertising the apps that are in trend now. These networks provide easy integration with apps, thereby helping you start earning money almost immediately. However, the disadvantage is that CPM rates are quite low. This will put a lot of strain, if you are new developer. But it will improve your app popularity with users.

2.    Try to catch and hold the interest of your viewers through rich media ad networks such as Greystripe. This will attract the users to the app and they will also return quite often. As these ads are eye appealing, it will instantly attract the viewership and high CPMs. However, the disadvantage is it will put a strain on the resources of the developers, in terms of finance and server space.

3.     Sign up for ad exchange which will be really helpful for you, as it will allow you to integrate with many ad networks at one and same time. It will also offer you high fill rates when compared to single ad network. The disadvantage is the developers has to spend a lot of time and resources for content optimization for different ad networks. This can lower the net returns.

4.    The best way to get high returns from selling free apps is by getting sponsorship for the mobile app. In addition to this, creating an app for the advertiser will assure smoother and better integration of the app with the sponsoring brand. The downside is the app has to be a perfect fit for the brand. The disadvantage is it is an expensive affair and only big publishers sustain a long relationship with the sponsoring brand. Therefore, this one is not for amateur developers.

5.    Offer both free and paid versions of the app as it will help maintain the free version without having to worry about its returns. Run a single ad network on the free version and it will help with easy integration without resource draining.

6.    Provide your potential customers a usable app or much better, take the advantage of smart phone specific features like voice calling. Accelerometer while creating high quality content. This will make sure that users stick to the app.

7.    If you app is being sponsored, try to use rich content and the mobile device specific features, in order to offer the ultimate media experience to users.
 

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The app industry has never been more overblown, and there will only be greater competition among apps - as well as opportunity - as more people gravitate toward smartphones and tablets, and as wearables as well develop their very own app ecosystems.For programmers then, it's essential to understand how one app gets noticed while another might languish in the app store pool. Visit here for additional info.

In a recent report from BI Intelligence, we take a deep dive into the various app stores' ecosystems to examine the present difficulty in navigating them, next evaluate the best solutions for ensuring your app receives a good rank, and detail the vital considerations for an app owner which should influence how developers tactically position their apps. These considerations include app pricing, app promotion, and app store optimization - that could affect whether an app stays prominent in the app store.

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Below are the facts taken out from the report, and they explain what developers should be doing to prepare themselves for the upcoming days:

•     Demand of App User: The mindset of app consumer, the functions of app that interest him and the way he would use the app is really important to know. Compuwave carried out a survey on 85% mobile phone users on earth. It was mentioned in the survey results that cell phone device users like their devices since they are handy, efficient and easy to use. With the passage of time mobile app users are growing in number although it is difficult to beat the apps which are already popular. If an app looks fantastic and it manages to obtain some good reviews in journals, it never shows that it will also be successful. Marketing of the app is also required for its success.

•     App Price: The consumer’s marketplace demand as well as engagement of an app in the app outlet has direct influence on the cost of that app. What a programmer should always keep in mind is that impressive visibility, steady popularity and regular consumer engagement is dependent on the cost. An app analytics firm named Distimo evaluated the price change influence on 400 popular apps which are utilized on iPhone and iPad across the world. 1665% rise in the download volume of apps was observed in the Apple App Outlet after the costs of apps were reduced on experimental basis for five days. 871% growth of download volume was observed for the iPad apps. Free of charge and freemium apps were the largest source of earnings as they were downloaded the most. In-app purchases of free apps accounted for 71% of iPhone App store’s income in February 2013.

•     App Marketing: It is also important to understand which app classes are garnering the the majority of consumer attention, and also how various worldwide mobile trends could affect your app's exposure in different countries. It's worth looking at the top app categories for Google Play and iOS, since users sometimes browse through category pages for apps to download. There are many benefits to featuring your app on a worldwide scale, as various markets have idiosyncrasies that make them hard to target - forcing developers to think beyond the bounds of the two major app stores, Google Play and iOS. Maybe one of the easiest ways of upping international app downloads is location or internationalization, which basically involves remodeling your app to match into a local sector, with the most obvious step - but definitely not the only only one - being to transform your app into the local language.