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BCRM AND IBM are the departments of School Of Management Studies,Anna University- Coimbatore. BRAND&CRM and IBM had been started from 2007.There are 150 MBA graduates pursuing their second year.Students are very well trained under the guidance of Dr.Ramanathan director School Of Management Studies.

program objective

With the floodgates of the Indian market being opened due to liberalization,the Indian customers have a large number of choices because a bevy of forigen companies have started wooing them in order to promote their products.To come up trumps in this fierce competition, the price and quality of the product are of ut most important.

“The big question is what should be the right price and which segment of the customers should be targeted? the answer of which leeds to a fascinating but intriguing world of BRAND management.”