How to Start a Homemade Candle Business and to make it Successful?

The 9 to 5 grind, besides all the effort that you put in it, has failed to provide a happy and satisfactory living. The oil and commodities prices rise with Godspeed while increments, bonuses, and allowances ride on the back of a tortoise.

This situation is so unsatisfying and smothering that people either end up in mental health facilities or commit suicide.

Those who do not want to choose from both of these choices have to think out of the box. The answer is always business or something of your own with which perhaps your efforts and skills will give you 3 times more money than you earned at your job.

Homemade candle business is thus becoming a hot trend. 

In this blog post, I am going to take you from one to another step, explaining how the candle can be made at home, how to decorate the candle packaging boxes https://www.packagingblue.com/packaging-boxes/candle-packaging.asp and how to sell candle at a good rate.

1.      Starting the Candle Business

The candle business can easily be run at a very limited space with just one or two helpers and a very limited number of molds and other equipment.

All you have to do is take care of a few things and you are good to go.

A.    Helpers

The candle business mainly needs one or two helpers. Not only you have to teach and train them, but you have to teach and train yourself as well as to how to deal with some of the liquids and other materials because of some of them unless treated well and used, can cause damage to the skin or body parts.

B.     Molds

The candle size and shape is always dictated by the molds that you use to make your candles. And the shape and size of the candles then dictate the shape and size of candle shipping boxes. You should get the molds on the base of the type of candle that you want to make and sell.

C.    Candle Types

The candle business is actually a very diverse one. I read about this female soap businesswoman who sells herbal candles on Amazon and why she made a lot of money because the main ingredient of those soaps was cheaply available in her area. Decide whether you want to make simple wax candles or you want to make the scented ones.

D.    Place

Remember, the one thing good about a small homemade business like soaps or candle business is that they do not take much space. You can either start it at home or you can even do it in a small place like your attic.

However, if you want to do it more professionally and without any disturbance, you can take a small place, even a rented single room office/workplace. Again, you do not need a very big space to do this.

2.      Market Analysis

Once you have made your mind or perhaps before doing it, you have to run an in-depth market and see as to where the candles are used, which type of candle is preferred over other, on which occasions people love to light scented candles and where they only use the simple ones.

You also have to run a competitor analysis and see how the competitors are doing. If needed, you can follow their strategy to at least have the same or similar level of success.

In order to map the need for candles in the market and to learn from the success and the failures of the competitors, you need to do some research.

Prepare two surveys; one of them would have consisted of different questions that will make the target customers give you some insight and the purpose will be to find out as to what exactly the target customers want to see in candles, what sort of candles they love and where they have to use them as a must.

The second survey will be based on competitor study and it will also be based on the consumers. Consumers of candles will let you know as to which company’s candles they love the most and why those candles are so highly sought after. This will help you decide on the biggest and toughest competitor.

3.      Art of Selling and Marketing

Once you have figured out how to make the candles and as to what exactly are the demands of the candle market, now comes the time to learn the art of selling and marketing them.

Well before you sell them, you have to market them properly and thanks to the internet, marketing is not anymore limited to T.V. or Print Media ads.

In this part you will see how you can market your products:

A.    Internet Marketing

The first thing to do is to set up a Facebook page. This will give you the power to brand and sell just like you do on a website, without having to set up a website. Then you can run Google or Facebook ad campaigns and let people know about your awesome candles.

Also, you can make your one-page shop on websites like Etsy and others. This looks like a webpage, except you do not have to pay for it. You can do the same thing again; connect it with your free of cost Facebook page and start an ad campaign.

B.     Proper Packaging

Packaging, as you might have known, is one of the 5 Ps of Marketing. The candle boxes that you get from a high-quality design and packaging company will definitely help you set up a brand image and impress the customers as much as luring them into buying and trying your candles.

For more power and persuasion, you can issue a line of gift candles and get special candle gift boxes for this purpose. The packaging leads to branding by entrancing more and more target customers and making them believe that your candles are the best candles on the shelves.

C.    Selling

The selling of candles needs sorting out of the strategy. One strategy can be to reach out from door to door in order to market your candles and sell them. Another is to reach out to the stores and convince them to keep your candles in their stores. However, the best strategy is to set up a webpage or Facebook page and directly reach the customers via post boost as well as ads and overall social media engagement.

I hope you loved this skinny on candle business, if you did, please write back and let me know.

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