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Team Coyote - Virtual Retreat Focus Page - Franklin University

The focus of our Virtual Retreat is to market Jake & Jimi's Java Shop. Jake & Jimi's is a new concept in coffee shops that deliberately caters to the adult dog owner. We provide a comfortable environment for the owner and dog to relax after a walk around the neighborhood or a visit to the local dog park. Both human and canine will be treated to drinks, pasteries, and other snacks specially crafted to please their varying tastes.

Jake & Jimi's will be marketed to local dog owners via flyers and brochures at neighborhood dog parks, grocery stores, colleges, pet adoption agencies and pet stores. We will also use the Internet to market the coffee shop, utilizing a company Web site and various blogs and message boards to spread the word, along with setting up pages on MySpace and Facebook. Work on a viral video marketing ad to be launched via YouTube has begun as well.

Jimi's mug shot

Stop at Jake and Jimi’s and enjoy your morning cup of coffee with maybe a small continental breakfast while reading the newspaper, going over some meeting notes or talking with a friend. As you relax and prepare for the day, your pooch is right next door getting almost the same treatment as you.

Peruse the sample lists to the left and right for an idea of what Jake & Jimi's offers to the coffee-drinking dog owner.

Jake's mug shot

Services

  • Grooming
  • Washing
  • Nail clipping
  • Vaccinations

Products

  • Coffee of the Day
  • Blueberry Muffin
  • Green Jasmine Tea
  • Mutt Muffin

Retreat Documents

Team Coyote Powerpoint Presentation
Jake & Jimi's Brochure