Questions To Be Asked Before Starting Your Explainer Video Creation Process
Before you embark on your explainer video creation process, you should make sure that you ask the right questions and also that you have the right answers for those questions. Asking some of the crucial questions is very important in clarifying things for yourself. This will also help you create top-class explainer videos.
The first question that you should ask is, what am I selling?” This is always the starting point. You may be selling a product, a service or even an idea. You should therefore be very clear with your starting point. At times, you may not really be selling anything directly but you will be expecting your explainer videos to support the selling process. For example, you will want your explainer videos to increase your visitor traffic, at other times you will want to increase your newsletter subscriptions or you may want to increase your membership count. So you should know clearly, what you are selling and secondly, you should know what you want your explainer videos to do.
Thirdly, you should ask, “Who is my target audience?”. Without identifying your target audience, you should never embark on your explainer video creation process. Identifying your target audience does not mean just coming up with the general category. It is not enough to say that ‘I am targeting women’. You should further drill down to narrow down your audience. Identify the right age group that you are targeting, identify the income group, interests, shopping frequency, people that shop online and so on. Ask as many questions as possible regarding your target audience. This will make your campaign all the more powerful.
What is the ‘call to action’ element in my video? You should not publish your videos without having a very clear ‘call to action’ element in your videos. How am I going to promote my videos? Do not think just because you are creating an explainer video that you should not include a call to action element in your video. Call to action is not limited only to marketing videos but they can also be used effectively in explainer videos.
What is the nature or what is the video platform that I am going to use?” You can choose to use animation style videos, slide show type of videos, flash videos and animation styled videos. You should get professional guidance on what will work for your business and for your niche in particular. This will however be based on your budget too; if you have a generous budget, you can create these explainer videos with video stars. For those who have limited budget using animation style videos will be the apt solution.
When you have satisfactorily answered all these questions, you can start the video creation process. The key to success of your explainer videos is keeping your explainer videos highly professional. Therefore, the final question that you should be asking with regard to your explainer video creation is, “Who is going to create the video for you?”.