Four Essential Elements to make your
Today we are going to show you four Essential Elements to make your Explainer Video Successful:
1. What is your target audience?
Knowing you audience is the golden rule of marketing. When a business wants to sell a product they have to consider gender, age and income level of the targeted audience. It would also help if you brainstorm trough a list of questions that will help you get the essence of the targeted audince. For example : " Where would i spent my holydas " , " Who is my favorite football player " , " Where to go to a dinner " etc. Understanding the wants and the needs of you audience will help you get the right emitons on your final product.
2. Use a Friendly Tone
Try to explain your video on the most friendly way know. Explain it the way, you would explain it to a child. By sounding friendly you will gain the thrust of you audience easily and by doing so, it will be easy to convince them that your product is what they need.
3. KISS ( Keep It Simple Sweetheart )
Make a list of all benefits, and underline the most important. Use the underlined benefits in your Explainer Video and you should intrigue your audience enough, without revealing the full content of your product
4. Convince them that your product is the Cure!
Present a Drama. Show them what kind of miserable life you audience is living. Then shock them by showing that it has not to be so if they would use your product. It is important to make the audience think that by using your product, their life is going to be easier.
We have given you the essentials and presented you examples on how to make a Successful Explainer Video.