But it could also be the most challenging show to exhibit. The designers, the booth staff, the companies themselves are all competing with each other to reach a wider audience, to connect with potential clients, to create the booth to remember among the crème de la crème of trade show booths. And especially with trade show attendance dwindling in recent years, while the cost to show keeps threatening the fiscal return on the investment, each interaction with each potential client becomes that much more important. These companies are not just competing with each other to get a return on their investment, they are competing to stay afloat in the recession where marketing budgets are slashed, to prove that they can so effectively market themselves, obviously they could do wonders for any client who decides to take the leap and spend thousands of dollars to exhibit at the show in their own field.
For more info:- catalystexhibit.com/blog/an-exhibitor-guide-to-the-georgia-world-congress-center