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A vanity number is a specialized type of 800 and is the alphanumeric equivalent of a regular numeric telephone number. Most of these numbers are also mnemonic devices, which is they spell out words, usually the name of a business or some phrase associated with it like 1800FLOWERS, or 1800YELLOW Pages.


 These numbers are a good way to brand a company in the minds of the consumer, so choosing just the right number is vital. Since these 800 numbers are free for customers, they are more motivated to call them, and these calls often result in sales and increased customer service and satisfaction.


 The first 800 numbers were created in 1967 by AT&T as a way to reduce the need for extra human operators, who were becoming overwhelmed by the number of collect calls that they were required to process daily. This service was called INWATS, or Inward Wide Area Telephone Service, and the first business to officially adopt the new system was the Sheraton Hotel Chain in 1970.


 Roy P. Weber is credited with inventing the modern vanity number system, which he called the Data Base Communication Processing Method. This was slow to catch on, and AT&T did not anticipate that in a few short decades, the vanity phone number would become an integral part of the marketing strategy for countless new and established businesses.


Local vanity numbers are a good way to brand a company in the minds of the consumer, so choosing just the right number is vital. Since these 800 numbers are free for customers, they are more motivated to call them, and these calls often result in sales, and increased customer servicenand satisfaction.

 

Some carriers offer the option of purchasing a vanity number with call tracking which allows salespersons and other involved parties to target sales areas geographically and also determine where the highest volume of calls are originating from. If it is determined that a company is a high volume of calls from a specific region, they can increase their marketing efforts in this area to generate further business.


 Conversely, if it appears that calls from certain areas are scarce, marketing efforts to those locations via commercials, radio spots, TV ads, and other marketing methods can be increased. Customer satisfaction and the level of customer support given can also be measured when a vanity number is used, and its usage is recorded.


So far, the use of 800 vanity numbers has proven to be the best method in promoting any small or large business. This is because more people can contact the premise with no fear of added cost in the communication process. This has made more businesses get in contact with most of their potential clients with much more ease than ever before. There are many benefits associated with this process too. They are by far among the best, smartest, easiest and wider methods that one can use to promote their business.


However, when choosing the best service in this, research has to be conducted. The world today is filled with many providers who all claim to offer the best in the vanity numbers services. Some are quite promising and might lead one to the selection of the wrong service.