Coupon Codes – Continuing To Build Muscle
Amazon without any doubt is one of the largest online stores in the world – and a very successful one too.
The store consistently uses aggressive pricing to stay on top.
The latest news is that Amazon is buying Whole Foods, an American supermarket chain for $13.7 billion – a deal showcasing a dramatic turn in strategy for this giant e-retailer.
The retail websites of Amazon span across Spain, Italy, India, France, Canada, and many other countries in addition to the United States.
By market capitalization, it surpasses even Wal-Mart, the colossus superstore.
It is no wonder Amazon discount coupon codes are a runaway success.
Smart Couponing has always been the hallmark of Amazon.
Amazon discount coupon codes target specific audiences, pull in new business, and make customers come back for more.
The strategy of Amazon is mimicked by a good slice of the online market space.
Coupon codes, after all, have become an essential element of selling in a competitive market.
In the online market, selling tactics have to be uniquely tailored to attract or hold on to customers.
“Cart abandonment is an issue that haunts most e-retailers”, says a marketing guru.
“The merchants’ campaigns must reorient to lure back customers that have abandoned the shopping cart for unknown reasons”.
Nevertheless, online retailers are realizing that discount coupons must not become the defining trump cards to sustain business.
Customers’ shopping experience and showcasing of product value must precede discount coupon offerings.
Leveraging coupons purely to draw customers is not the best policy for the long haul.
There are other ways too.
The success of Amazon has demonstrated that showing customer appreciation is a great way to retain customers.
“While Azazie promo codes are very popular on a standalone basis, we also distribute these by emails to our frequent customers to show our appreciation”, says a retailer of bridal gowns and dresses.
The clout of promo codes is not dead yet. Rather, we are likely to see millions more floating around.