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Ask yourself these DIY trade show booth: What problem does my company solve? What will a prospect pay for us to solve this problem? Is my company's offer compelling enough to generate a response from my target prospect? How many prospects can I connect with at this show? How many solid leads can I generate? What's the value of building relationships with existing customers, and what's the lifetime value of each new customer? After asking these questions, you are better prepared to determine whether you can expect to generate an acceptable return on investment at a particular show.


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